Importance of HTTPS and different types of SSL certificates.

November 09 2018
Enhance your website security with HTTPS

If you ever heard of HTTPS, if not you may have puzzled face after hearing the word HTTPS certificate, what is this HTTPS? What are the benefits of HTTPS?

People use the terms SSL and HTTPS interchangeably, but this is completely wrong.

Below information make you understand why it is wrong.

What is HTTPS?

HTTP (Hyper Text Transfer Protocol) introduced in 1991 is an underlying protocol used by World Wide Web to transmitting hypermedia documents between networks. Whenever a web user opens a web page in the address bar, you can see the protocol showing HTTP or HTTPS.

HTTP VS HTTPS

Difference between HTTP and HTTPS versions

Image source:seopresser.

HTTP is a stateless protocol, A stateless protocol does not require the server to keep the information of each user for the duration of multiple requests.

HTTPS (Hyper Text Transfer Protocol Secure is a secured version of HTTP, developed in order to all authorization and completely secure transactions. HTTPS prevents hacking of confidential and sensitive information such as Debit card, Credit card, online bank payments transaction and important data by restricting unauthorized sources to enter our website.

HTTPS works with another protocol, SSL (Secure Socket Layer).  This SSL will transport the data by encrypting to make it safe and secure. They are two separate elements work together to create a secure environment.

Exactly like SSL, There is one more cryptographic protocol called TLS (Transport Layer Security), it has taken over the SSL in the potentiality of the security.

Website security signals shows by Google

Image source:Serverguy

Benefits of HTTPS to a website

It is a no big surprise that Google loves and favors secure, and trusted websites. This is because users can know that the website will encrypt their information for the added level of security.

Google made HTTPS as a ranking signal. With the update of Google Chrome 68 in July 2018, Google labels all HTTP sites as not secure. You can verify on the address bar of HTTP sites for the reference. The updated version Google chrome 70 released in October project a Black color text “not secure” label in a Red color text.

So migrating to HTTPS will profit any site, regardless of whether secret data is included. To get slightly more data, information that is sent utilizing HTTPS is ensured by means of TLS, or transport layer security convention. This gives three essential layers of insurance: information trustworthiness to guarantee that the information cannot be changed or broken amid exchange without location, encryption of the information to keep it secure, and verification to demonstrate that clients are speaking with the proposed site.

Google explains that websites with HTTPS will have a slight ranking advantage because of security. Though it is a slight improvement in the ranking system, we should keep in mind that every leap helps us to take the top position in SERPs.

Better website ranking is proportional to more website traffic; the more people see your site, the more visitors you will get. Web user gives priority to their security, no user enjoy the troubles of Malware. Every user looks for trust and good authority websites over an insecure site.

Traffic comes through your HTTPS server is considered as a secure referral source. Generally, when you see Google Analytics data, traffic came from an HTTP server showed up as direct

Most of the browsers support HHTP/2, which is an enhanced version of standard HTTP.

With Google’s Mobile Index, it is encouraging websites to migrate to HTTPS and it could have a positive impact on website ranking than desktop. Google requires websites should have SSL to convert web pages to AMP. Accelerated Mobile Pages load faster than normal web pages, which could have a dramatic effect on organic mobile rankings.

If you are going to get a new website ask your web developer to build an Https version website. It is a distressing process to migrate from HTTP to HTTPS.

What are the different types of SSL certificate?

A third party known as Certificate Authority issues all the SSL certificates to websites. There are different validation levels and types:

All SSL certificates are the combination of a particular validation level + types. There are some set of rules for this certifications. If you are taking SEO services from agencies, get to know about the expiry date of the certificate. Periodically you have to renew your SSL/TLS certificate.

Take a quick overview of certificate Validation levels and certificate types.

SSL Certification validation levels:

Extended Validation Certificate: EV certificate provides the highest level of security and trust. EV certificates are issued only after CA conducted a background check of the according to the guidelines of the Certificate Authority forum. Because EV certificate contains a unique design to clearly communicate the trustworthiness of the website to web users. Whenever a user visits an EV certified website, the address bar of major browsers turns green.

Optimization Validation Certificate: OV certificate requires more validation than DV certificates because it brings more assurance to the site. It includes full business and company validation from CA, the Certificate Authority will issue this certificate after conducting a proper examination of the company. Each of this certificate contains a full company name and address details, which shows trust and the higher level of assurance to end users.

Domain Validation Certificates: DV certificate also provides same high level of data encryption as the other validation certificates but do not provide assurance about the identity of the company. DV certificates are a popular choice to small and medium-sized business because it can be issued faster and low price compared to EV and OV certificates. DV certificates are issued after domain control has been established using an automated online process.

SSL Certification Types:

Single Domain Certificate: One Single domain certificates can secure one particular full qualified domain websites. For example, a certificate purchased for www.domain.com will protect all web pages of that particular domain. This type of certificate is available at all the three levels at various prices. It is ideal for small and medium-sized business with a limited number of websites.

Wildcard SSL Certificate: A single Wildcard SSL certificate allows business to secure a single domain and its sub-domains. For example, if you have a certificate for”*.domain.com”, it could also be used for other sub-domains such as login.domain.com, payments.domain.com and more. It helps to save the time of tracking multiple certificates and makes management easy.

Multi-Domain SSL Certificate:  A Multi-Domain certificate helps to secure multiple, different domains on one certificate. For example, an MD certificate can secure domain.com, domain.co.uk, domain.net and so on. It can secure up to 100 domains. It will simplify the management process of tracking expiry date for all the domains instead of tracking multiple certificates.

So you come to know right which certificate will help your business. Enhance the security of your website with these certificates and earn the trust of your customer.

Let see what are the precautions to take care while migration

HTTP to HTTPS migration precautions:

  • Choose the right level SSL certificate – It is important to choose the right level of certificate i.e 2048 key bit certificate from an accredited and trusted provider.
  • Domain level canonicalization has to be taken care while migrating from HTTP to HTTPS. Ensure all the variants of your site are redirected to correct HTTPS version.
  • Proper URL redirection is necessary if your website homepage redirected correctly and inner pages do not. If your links are pointing HTTP version are not redirected to HTTPS, then you lose the credibility comes from those links. If your both HTTP and HTTPS version are live, then this can result to duplicate content.
  • Never fail to update the canonical URLs. The canonical tags tell search engines which pages have to index. If HTTPS pages have a canonical tag that points to the HTTP version will confuse the search engine.
  • Submit sitemaps of HTTPS version to Google, make sure you create a new sitemap. Though Google can evaluate for small websites which version has to crawl we should not rely on Google.
  • Though if you have an HTTPS page but if your images or scripts are hosted to HTTP page, then you will still get a non-secure warning. This should result in loss of ranking.
  • Allow indexing of your web pages by Search Engines, avoid noindex robot metatags.
  • It is important to make sure all your issues with the present website are resolved before you initiate this migration else Google might take it as an escape route planned by you and lower their trust on you even further.

Ensure all the above-mentioned points while migrating from HTTP to HTTPS.

How to get an SSL/ TLS certificate?

The most common way to get an SSL/ TLS certificate is to check with our current website hosting provider offers any SSL/TLS certificates. There are few companies providing SSL certificates for free such as:

  • Let’s Encrypt
  • Comodo (90-day free trial)
  • Cloudflare
  • Startcom
  • SSL for free
  • GoDaddy
  • Gotrust
  • Instant SSL and a few more

Don’t miss to take advantage of the HTTPS.

Conclusion:

I hope you have a good amount of information regarding HTTPS. If your website does not have HTTPS get it now. Build trust of your costumers with HTTPS. If you have points to share on HTTPS please comment below.

If you have any issues while migration feels free to take our help. we substantiated as Best Digital Marketing Agency in Bangalore provides valuable and affordable digital marketing services to our clients.

Keep reading our eMarket agency blogs for Digital Marketing related information.

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