Digital Marketing Services for Real Estate
Digital Marketing for Real Estate to Gets More Sales
With more than 480 million internet users in India, the majority of home buyers are searching the Internet to find the real estate properties they are looking for.
Even though property buyer will make a final decision after visiting the property in-person to invest with confidence. But customers will do extensive online research before viewing the real estate properties. That’s why it’s important to have a strong online presence over the search engine.
Fortunately, real estate digital marketing, as part of a marketing strategy, provides a low-cost avenue for reaching potential clients. This marketing strategy will help realtors to be more proactive with digital advertising, rather than reactive will gain in potential prospects thus increasing the profitability of the agency.
People have started spending as much more time on the internet as they used to a few years back and can access the information any time and any place as per their convenience through their computers, tablets or mobiles. Digital marketing is indeed a blessing for the real estate developers, where they can influence the image of their business via digital marketing.
If you wish to create a successful digital road-map for your real estate business, then it’s important to implement smart and effective digital marketing strategies for better results should include paid and organic marketing techniques together. Customers are now exposed to a wide variety of information, and therefore, digital advertising is the best method to generate organic, unpaid traffic to your website for engagement, conversions, and close more sales. Additionally, digital marketing techniques have capabilities to increases the exposure of property online to more buyers.
Importance of Digital Marketing for Real Estate Agents
Online marketing is vital because your realtors or real estate business can attract huge numbers of customers and build long-lasting relationships through digital channels. When someone posts good and positive comments, feedback about your services, your company undoubtedly comes in the good books of customers looking in the same arena.
Many online businesses are taking advantage of the internet to increase their customer base. Similarly, it is no different from the real estate industry. Real estate digital marketing is becoming increasingly more popular with every passing year. There are already many firms and agents who are already taking advantage of digital technology and you should too.
Real estate marketing is much more than just setting up a website. Simply putting a button on your site that says, “Click Here to buy a home ” just won’t work. It is not easy to create a successful digital marketing campaign but you can do it easily with the support of expert digital marketing services.
Effective Digital Marketing Techniques for Realtors
Today’s technology has evolved so much and it provides easier, better, and more cost-effective ways to use video as a way to market virtually anything. Real Estate Marketing is no exception. This is the newest technique in marketing strategies. This is the future for marketing and digital advertising.
A virtual tour for real estate has become an essential component of advertising, and let you grab potential buyers by a virtual walkthrough of the property without stepping out. Without at least a handful of high-quality images for viewers to browse, your listing will not achieve its marketing potential, and the opportunity to attract and engage potential buyers will be lost. Post minimum seven and no more than 15 or so quality images. Since most viewers will want to see expanded views of these images, use a good digital camera, like a DSLR, to take the real pictures. Images taken with mobile phone cameras will look grainy and unprofessional when enlarged by the people.
While photographs allow the prospective customer’s visuals of the property, videos allow for a complete view of the property.
Google Ad’s ‘Missed Call’ Extension
Using Call Extensions, to your PPC ads campaign allows mobile users to call your business directly from your Ads can significantly increase both the CTR and conversion rates as well as leads. Missed Call Extensions can be added to your PPC campaign using Ad Extensions, and configured to help localize your advertisements, helping customers to get connected with you easily because in India still a significant number of mobile users, especially in small towns are still using the prepaid connection, and calling rate makes them hesitant from contacting the business. With the recent Google Ads rolled out a ‘Missed Call’ feature displayed with the search network ads can be utilized by any business and it especially ideal for real estate developers. When a user selects the call option placed on an ad, a phone call is placed and then it will cut immediately. After this, an automated call will be generated telling customers to stay on the line, while their call is connected. During the same duration of time, the business also receives a call from Google. After this, both of them get connected with the call. Call extension feature can help real estate developers connected with the potential new home buyer’s calls and track conversion through analytics, allowing you to determine how positive and valuable your phone impressions you are getting, and what your phone-through-rate (PTR) is.
Optimize Your Real Estate Website for Voice Search
Voice Search Trends: Is Your Real Estate Business Ready?
If you’re a real estate developer owner, it’s a good idea to start thinking of ways to optimize your site for voice-based search. If you aren’t, then you are going to be missing out on a great chunk of potential customers who are looking to purchase the real estate property that you might have available for selling.
Email Campaign for Real Estate
Email marketing is an effective way to get connected with potential home buyers. This requires a regular follow up with emails, at least once a month with the new property added, or any discount, promotional emails. It also requires a mailing list of potential buyers. Email marketing helps in nurturing clients and prospects. In order to succeed with the email marketing campaign, you need to create effective content in order to attract the prospective buyer to click through to your website so that they can be converted into sales leads. It is quite an inexpensive way of marketing, and for minimal effort, you reach a wide audience.
Local SEO for Real Estate
Looking to Get Customer for Free?
SEO is a valuable tool in real estate marketing to gain search engine visibility and popularity. The first thing many homebuyers do when they want to search in Google “Apartment for sale in [city]”.
Real Estate SEO gives buyers the opportunity to check out properties they would be interested in purchasing. Properly optimizing your website through quality SEO techniques will result in the sale of your property and closing the deals you desire.
A solid Real Estate SEO plan starts with a website that is optimized for the search engines, has quality content that engages and provides relevant information to the users. To do this you need to regularly update your blog with the crafting creative content which includes medium tail keywords. The piece of content that you crafted should include phrases like ‘Lavish homes in [City Name]’ or ‘Affordable [city] homes or apartments’
By using location-specific keywords, you can harness the power of local SEO techniques to grow real estate and sell your properties, homes, or apartments to the people in your geographical area.
Try to include your company’s address, email address, location, and contact details along with the zip code, city, and state province details on your website titles, Meta description. Search engines use this information to index and display pages whenever someone looks for a similar query or information while searching online.
Use Google maps to further leverage the power of local SEO for real estate. Google local listings are quite popular with customers who look for an area-specific query and the best part is that Google My Business allows free business listings for business owners.
Don’t miss opportunities to register your real estate business with local directories on the internet. Online business directories with a localized focus are extremely popular with people looking for things within a local area.
Benefits of Local SEO for Real Estate
- Low-cost investment showcases your online real estate business.
- Expand your site visibility across popular search engines.
- Increase local traffic to your website and improved search engine rankings.
- Build credibility and trust among the users.
- Raise the volume of sales opportunities for your local business.
- Strengthen your website presence among regional and local searches.
- Local SEO is a very practical approach to spreading online presence in your locality.
Your Real Estate business will undoubtedly succeed with local SEO. When these benefits are availed through local SEO optimization services, higher sales and ROI follow your business.
In order to make your online marketing campaign successful and getting traffic isn’t as easy as you think. Just because you placed your website on the search engine, doesn’t mean that people are going to visit it. Digital advertising is important because if you don’t advertise your website properly, people will not know that it even exists over the search engine unless they stumble upon it accidentally.
You can hire digital marketing services. Outsourcing real estate marketing is the best idea also it’s a cost-efficient solution and quite affordable as it will help your website to rank higher on search engines and bring quality search traffic in much faster time. This is how many of the big real estate brands and other real agents are becoming so successful in their field today. You too can take advantage of the digital channels and grow your business to the next level by taking advantage of real estate marketing. So, don’t hesitate, start developing your online marketing campaign today with eMarket Agency – Best Digital Marketing Agency in Bangalore and watch your business grow.