Digital Marketing Services for Restaurants
Digital Marketing for Restaurants, Coffee Shop, Eatery Joints & Hotel Businesses
How can you make sure yours is an effective marketing strategy? First off, it starts with evaluating your own needs as restaurant owners. What exactly do you want to accomplish by being visible and accessible online? Who is your target audience? How much you want to spend? Are you a restaurant, hotel owner with an established name or are you a start-up business? While these are all questions you need to answer yourself, there are other aspects of answering the question that you can undertake.
How do you launch your restaurant business via digital marketing?
Food quality, service, ambiance, style of cuisine, signature dish, location of the restaurant, and traditional marketing techniques are used a decade back in order to succeed with business. Fast forward to the present scenario you can’t ignore the important component adding digital marketing in the list. Restaurants Business owners are gradually looking for digital marketing solutions to communicate with their customers, attracting new and returning customers.
One of the most important things to consider in being a successful restaurant & hotel business owner is to get a good name and reputation of your food services business out there. With the endless amounts of digital marketing services that are available today; this means that there are a lot of ways to market your restaurant and café business.
In addition to this, there are many digital marketing agency that offer digital marketing strategies that are based on the need of your business to promote and increase the sales of restaurant & hotel business.
Which Digital Marketing Channel will Work Efficiently for My Restaurant Business?
To ensure your restaurant’s success you will need to choose the right digital marketing plan for the business that will deliver the desired results. Contact our team, to discuss the effective digital marketing platform for your restaurant business to spruce up your business revenues. Based on our conversation, we’ll try to analyze the right platform that will develop a strong brand image, enhances your customer base.
Essential Digital Marketing Strategies for Restaurant Business in Order to Succeed
When it comes to restaurant marketing to develop a strategic digital marketing plan for your catering business, eatery joints, coffee shop, and restaurant business you need to follow the mentioned below marketing strategies to grow your new customer base build up in new sales for your business.
List of Digital Marketing Channels to Promote Restaurant Business
How to Take Search Engine Optimization (SEO) for Restaurant
Restaurant Business needs search engine optimization is really important especially at the local search engine results. For Example – If someone is searching “restaurants in Bangalore” they will look for the nearby restaurants first in the local areas.
As a restaurant business owner, SEO process assists in creating the popularity of the site, enhance search engine visibility, top search engine rankings, and search engine traffic.
First and foremost SEO optimization process involves the restaurant’s website should incorporate relevant keywords in the page titles, Meta description, URLs, headings, and content.
Website content is also taken into consideration, having great content over the restaurant website helps you in achieving the search rankings and survives and thrives the online competition.
Link building is an important part of SEO. Building backlinks to your site can increase the rankings, boost in the search traffic, and significant improvement in the online presence. Search engines look for how many websites link directly to your website; this view these links like votes or recommendations on your site.
SEO services will helps restaurant owners to achieve top placement on search engine pages; which will consequently raise their restaurant leads & sales.
How Email Marketing Can Help Local Restaurants & Hotels
Email marketing is the most cost-efficient solution. Email Marketing when utilize properly has huge potential for most of the restaurants/hospitality industry, especially for the smaller joints to gain popularity within a short time of span.
All you need to set up an auto email responder which will allow you to collect customer email addresses and build a list. Once you start developing your customer list, you can start sending emails to your potential as well as to existing customers.
Five Keys to Success Email Marketing for Restaurants
Build your email list. Have your sign-up form noticeably displayed on your site homepage. For sharing certain promotional offers, special discounts, coupons so that you sent an email to them. Ask your customers to provide their details including their email addresses.
Design a great content & marketing strategy. Email your customer periodically not daily. Send emails to customers occasionally, if you overdo emails and it will look like spam. You can add a little salesmanship into emails by offering weekly discounts or to encourage your customers to tell them to their friends and colleagues about the “special member-only discount” offered by the restaurant.
Make sure the heading of your message is excellent with promotional offers and a new menu added to the list and gets to the point of the message otherwise chances are more they may not open it.
Special Discounts Offer to Join
Provide special discount coupons for your customer to join your email list with an attractive first-time coupon or promotion that is a strong call-to-action. Deliver your sign-up coupon instantly once the customer has provided their email details as part of a welcome email message.
Track Your Efforts
Track each and every email and compare it to the results with previous emails. Look at average email open rates, click rate, forwards, and unsubscribe based on your email campaign. Test with the new email subject lines and coupons, promotions, and discount codes to see what produces the best results and maximize sales.
Social media is a great promotional tool for a restaurant/hotel business, but only if used in the right way.
The biggest advantages of using social media channels for your restaurant include instant advertising of the business. Updating your social media page with your latest offers, specials, or vouchers and discounts means that it reaches all your followers at one go! Periodically updates on your restaurant, your menu, as well as interaction with your followers will continue to increase your followers, and in turn, increase in online presence. Moreover, if your followers really like the offer shared by you, they’ll be more likely to share your offer page with their followers. If your offers with special discounts are good enough to excite people, your popularity could increase exponentially over social media.
Restaurants business totally survives on the basis of good reviews by existing customers, and there is no better platform than social media sites like Facebook, Instagram, and Twitter which can provide a huge and loyal customer base.
Six Main Objectives of Social Media Marketing for Restaurant Business
- Brand awareness
- Online reputation management
- Developing a personal relationship with customers
- Extending your customer service base
- Building a community
- Driving leads and more sales for the business
Five Tips for Managing your Restaurant Social Media Accounts
- Monitor your social media pages closely and respond to customers quickly- especially in case they had a bad experience. Aim for a reply within a timeframe of 30 minutes to one hour – try to respond even during off-hours.
- Respond professionally and politely to them, and don’t forget the old adage: The customer’s always right.
- Consider using a third-party tool to monitor your social presence. It can scrutinize for comments both inside and outside your own channels, as well as a broader view of feedback.
- Listen to your customers are queries as well as feedbacks.
- Restaurant branding is the lifeline of your business. Make sure that all the efforts you put in to build your restaurant brand don’t get trashed online due to the bad experience of the customer or else it may well backfire.
Mobile users get dining and restaurant recommendations searching for information through their phones, check reviews for any restaurant they are considering to dine out, quickly make a table reservation from their Smartphone. If you do not have a mobile website is essential to reach out to your target customers for your restaurant, or else you are probably losing business to a competitor. In many cases, Google will consider mobile-friendly sites, over the sites not optimized for mobile users, for searches conducted from a mobile phone. The primary goal of Google is to make the end-user experience as best and satisfying as possible. Mobile-Friendly website can help you desire to fulfill by rank on the first page of a Google search – every time.
Competition is fierce in the restaurant/hotel industry and restaurant owners are finding it more and more difficult to fill their tables on a regular basis due to slow economic growth.
In order to grow your restaurant sales, you need to come up with a unique restaurant marketing strategy to make your restaurant stand above the competition.
eMarket Agency restaurant marketing services helps to grow your restaurant businesses into successful business endeavors.
We use our years of experience and knowledge to help restaurant owners achieve long-term growth for their business, and build as a strong brand of their dreams. With our effective marketing approach, we accompany restaurants as they increase business profits and boost Return on Invest (ROI).