eMarket Agency, provides integrated digital marketing solutions for your business to transform by influencing digital technologies. We help, how to leverage data for a richer customer experience, a more efficient workforce, and faster time-to-market. Most businesses realize the value of having a digital business strategy. A good seo digital marketing can lead you to success.
Digital Marketing Competitor Analysis
Competitor Analysis is the critical part of the digital marketing transformation strategy plan. It helps you decide what makes your product or service unique. Thereby you know where to play up in order to attract your target market. The key components of competitor analysis are website audit, organic presence, keywords, local presence and social media. Competitor analysis is an extremely multifaceted undertaking, where our digital marketing consulting firm not only look on competitor’s website but also their presence everywhere on the web. Identifying areas of improvement for your business as well as areas of weakness in your competitors is a great way to increase your brand recognition and trust. And having a thorough understanding the keyword terms targeted by your competitors along with maps of their search traffic will help inform both your own organic and paid search strategy. Knowing whether your competitors are taking full advantage of all of the local directory listings lets you know where there could be yet more easy wins. Monitoring the feeds of your competitors, see what they do well and what they do badly help to inform your own social media strategy.
Our digital strategy experts, lists the competitor’s content distribution, content engagement, products and services, objectives, strengths and weaknesses, social media marketing channels, marketing performances and so on. Based on which we plan to stay ahead of your competitors – helping you succeed.
Google Webmaster & Analytics
Data is vital to a proper analysis. Grow your business by finding what your customers really want by using Google Webmaster tools and Analytics. Our digital marketing experts services understanding of data helps to turn on your business growth. We handle complex data sets with ease and understand the consumer’s journey, stimulating your success. As our analysis is human you get real results on customer and competitor analysis.
Google Analytics shows you the website audience and demographics. It can tell you about how people are finding your site and how they are engaging with it. It also provides full website traffic statistics including total visits, average time on site and bounce rate.
Google Webmaster tools provide information that can help you improve your site’s visibility in search. The Google Webmaster tools report on how search engines interact with your site whereas the Google Analytics reports on how website users interact with your site.
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We’re an Online Lead Generation company
Business lead generation companies allow to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Top b2b lead generation companies help to streamline lead generation, segmentation, lead nurturing and lead scoring, customer lifecycle marketing, cross-sell and up-sell, customer retention, and marketing ROI measurement. Online lead generation companies require a comprehensive strategy that integrates the right processes, people, content, data, and more. One of the features of top online lead generation companies is landing pages. Landing pages are made specifically to persuade visitors to take action. Our lead generation digital agency provide better landing page optimization.
We as a lead generation marketing company, list the competitor’s content distribution, content engagement, products and services, objectives, strengths and weaknesses, social media marketing channels, marketing performances and so on. Accordingly, we plan to stay ahead of your competitors – helping you succeed.
We provide Lead Nurturing Services
Lead nurturing is part of the larger process in online lead generation companies. Lead nurturing essentially helps your buyer get to know your business. Lead nurturing is meant to target those visitors to your site who aren’t quite ready to buy yet and need a little nudge. It also enables you to educate, inform and build trust with your leads and move them from the top of the buyer’s funnel (when they are not quite ready to buy) into the lower part of the funnel (when they are ready to buy). Lead nurturing is more important because business in online lead generation marketing is more content driven.
Here are some facts that may help you to know why lead nurturing strategy needed:
- 79% of marketing leads never convert to sales. Lack of lead nurturing is the common cause of poor performance. (Marketing Sherpa)
- Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost. (Forrester Research)
- Companies with mature lead generation and management practices have a 9.3% higher sales quota achievement rate (CSO Insights)
And that’s not all – only 35% of B2B marketers have established a lead nurturing strategy, which means that by implementing lead nurturing, you gain a competitive advantage.
At eMarket Agency, we follow main components of effective lead nurturing. The idea of lead nurturing is to establish a sense of trust through providing relevant, helpful content to your possible buyers, all while moving them along the buyer’s journey. By paying attention to every step of buying journey, we set triggers to stay in contact with visitors to keep them engaged and interested. Thus our lead generation marketing agency which improves your conversion rates drastically by nurturing every lead that enters your marketing funnel.
We provide Conversion Marketing Services
Conversion marketing refers to tactics that encourage customers to take a specific action, “converting” a person browsing your website into a purchaser of your product or service. Conversion marketing experts/specialists do not target only one consumer segment but instead, apply to all customers who visit your website. We as conversion optimization marketing agency can easily measure conversion marketing agency can better track and measure site changes to understand its impact on performance. Before choosing website conversion rate optimization strategy, eMarket Agency, identify the kinds of purchasing processes the customers use. After identifying how customers make their purchases on your website, our digital marketing agency, begin to select the tactics that will increase your website conversion rate. Your website’s conversion rate is the number of times a user completes a goal divided by your site traffic. Attractive landing pages and intuitive page navigation is important. Conversion marketing and website analytics go hand-in-hand and the continuing feedback informs the developing strategy.
As conversion experts, we develop an understanding of the customers current and ideal experience and provide recommendations to increase conversions.
Conversion Rate Optimization is the online marketing strategy which is targeted at converting the visitors into buyers
The biggest benefits of CRO (Conversion Rate Optimization);
– Helps you understand your customers better
– Gets you more customers
– Increases your website profits
– Leverages your current website traffic
– Lowers your customer acquisition costs
– Allows you to beat your competition
– Improves your brand perception
– Increases your Customer Lifetime value
Conversion Rate Optimization & SEO
There is an extremely close correlation between SEO and conversion optimization. Way to increase conversions from SEO is to look at user behavior and work very closely with the analytics (Google Analytics) to uncover why users are not converting. We make sure all of our clients have sound content strategies based on intent at all stages of the user journey and moment. Running an AB test that directly compares a variation against a current experience lets you ask focused questions about changes to your website or app, and then collect data about the impact of that change. The team would try A/B testing changes to the headline, visual imagery, form fields, call to action, and overall layout of the page. On reviewing the analytics data, the digital marketing agency takes necessary steps to find out why users are not converting and turn them into customers.
Conversion Rate Optimization & PPC
The main goal of our digital marketing agency is to convert customers. To optimize your PPC campaign, we focus on your specific onsite conversion goals. Using the analytics data we follow the customer’s path back to where they first found you and discover the conversion steps they took, and the points we need to optimize. We optimize landing pages for each of your main customer personas. PPC ad copy must be aligned with the right landing pages.The segment views in Google AdWords is extremely useful for running and tracking conversions. It also allows you to segment your remarketing lists and serve up ads to individuals based on specific landing pages they have visited. Google remarketing is an ideal tactic, especially where the sales process is long and considered as competitive. This strategy will increase your quality score, which will reduce cost per click, increase the usage of your budget, and then translate into more opportunities for more conversions. Increasing the click-through rates of your ads can improve conversions. If you are wasting your paid search campaign budget on keywords that are not producing and noticing certain segments of keywords are triggering ads that they shouldn’t, adding those keywords to your negative list will allow the budget to the last longer, lower overall cost per conversion, and ultimately increase conversions. Overall, it’s important to consider the brand awareness metrics that are critical to your campaign and measure conversions that take shape for those keywords.
Conversion Rate Optimization & Social Media
CRO is a process that plans out initiatives that convert at a higher rate in order to lower costs, optimize your cost-per-goal completion, and maximize your overall return on investment for social advertising. So to increase conversion rate with social media we improve signups with social login. Social media is a key player in relaying social proof. People tend to trust reviews and recommendations that come from social media. Customers don’t have to do anything but click a button to let their friends know about their purchase or experience. The social proof is real testimonial and can go a long way in ramping up conversion rates by building trust. Everyone knows that social networks are powerful marketing channels. But only a few people realize that they have a direct impact on optimizing conversion rates. How are you using social media to optimize your own conversions?
For successful conversion marketing, choose eMarket Agency – the best digital marketing agency.