Top Local SEO Strategies To Grow Your Business
Effective Local SEO Strategies to Reach Your Local Customers
Have you performed the search engine optimization for the website? If yes, your answer is, then it’s great, but do you know that optimizing your website is not a one-time task, but it should be an ongoing part of your SEO strategy.
Search Engine Optimization effective internet marketing strategy, an online business can improve their organic search engine rankings and attract more online visitors and traffic to the website. Nowadays, the potential audience tends to integrate local terms or phrases in order to find the most specific search results. The words that audience types in the search engines are called as keywords “a single word query” or key phrases mean “a set of two or more keywords typed as a search query”. These keywords are your core means to reach specific targeted audiences in your geographical area.
What is Local Search Engine Optimization?
A good business that has the intention to grow local business online knows how important is to reach out to their potential audience’s right where they are and this is where the local search engine marketing comes into play.
Local search engine optimization (SEO) is definitely an efficient tool that every local business should take to reach their local customer. Every local business website must be designed in such a way to get noticed by the local search engines. Global or Worldwide searches are totally different when compare to local searches, as search engine algorithms for both the kinds work in a different manner. There must be some specificness in optimizing a local business website in order to fit what major search engines like Google are looking for in a geographical search category.
A local search result appears when someone searches for particular products and services nearby their location. They are shown a few numbers of places across Google Map and Search. Google will show results in the kind of matching nearby real estate agent that you’d like to visit.
For example, an organic Search Engine Optimization (organic SEO) will probably target “real estate agents “, while local SEO will target “real estate agents in Karnataka” for the whole state or “real estate agents in Bangalore” for a smaller market.
Top Local SEO Strategies to Outrank your Local Competitors
Make sure your Google My Business profile listing is claimed
Google is the most popular search engine worldwide. Google My Business is a fantastic place that can give you more visibility in local searches. The entire process is quite simple you need to create a free business listing and verify it. Adding accurate information about business helps in getting a better click-through rate (CTR) maintaining the correct details along with other business-related information.
Google My Business include a variety of information mentioned below-
- Name, address, and phone number (NAP)
- Website URL
- Hours of Operation
- Payment Methods Accepted
- Description of the Business
- Images & Videos
- Customer Reviews
Once you set-up the Google listing profile, start creating posts with offers, events, and news and share them in order to improve search engine rankings. The Q&A feature can be particularly helpful with SEO efforts. You can see ask and answer your own queries in the Q&A section but make sure to answer the queries from a customer point of view in order to find a specific product or service.
Claim your business in all local business directories
Top SRP’s ranking ensures more traffic to the website, increasing search engine visibility to get more customers coming to the business. Local business directories play an extremely important role in order to capture attention from the local customers by putting your business in front of them. Business listing on directories provides a small brief about the business, products, or services that you offer, reviews along with correct contact details.
To enhance your local SERP’s you will need to build great citations for your website; these can be on local business directories like Yelp, foursquare, yellow pages, Hotfrog, etc. The creation, maintaining of local citations is an important part of local SEO strategy.
List of Top Free Local Business Listings –
- Google My Business
- Yellow Pages
- Merchant Circle
- Angie’s List
Make sure you have fully completed these listings with the correct information about the business are definitely worth your efforts. This enables not only showcase your product & services in top search engines such as Google, Yahoo, and Bing but also, more importantly, show up for customers searching near you find you easily on at the top of the local search engine results, as well this will help to gain significant valuable SEO benefits.
Manage NAP (Name, Address, and Phone Number) Consistency
Consistency is the key to success in the local SEO game. Make sure your business information in the listing is consistent which includes name, address, and phone number (NAP) across all citations where you are listed, which can significantly influence the visibility of the website in the Google local search results and improves your rankings.
Points to Consider when Listing your Business on Local Directories
- Make sure the business information submitted is accurate and maintained across all the directories.
- Enter all the information as much as possible; don’t forget specific details about the products and services.
- Use appropriate keywords in title and description.
- Verify you’re listing and if any changes in business details make the necessary change it across all the listing and maintained the same.
- Choose the correct category for the business listing. Use the multiple categories options if you can relevant to the products or services.
- Try to eliminate the duplicate listings over the web as it will confuse Google which one to consider.
- Do not create the multiple listings for the business even if you offer in multiple locations, a single listing with all the details will work.
Encourage reviews from Customers
Online reviews from the customers are one of the most important factors to rank your business listings in Google Places seems to be the number of reviews and star rating a listing has. The more the positive reviews are the better the chances are to rule over the top of listings as higher the ratings from the customer can improve the CTR’s from the search engine ranking pages too. A great way to get positive reviews from the existing customers and old customers is to ask them through email communications and even you can make a phone call for the same.
Many businesses shut or remove the bad reviews for the fear of getting a bad image over the online marketplace. On the contrary, it is encouraged that business owners should invite reviews – good or bad.
Positive reviews from the customers can help to boost your rankings as well as bring in more potential clients for the business. Negative reviews are also useful; businesses can take notes from these to look at how to improve their products and services further. Make sure for every negative review; you need to respond with your proper clarification to convert their positive impression on the business.
The more people talk about your business, the more popularity you will get online.
Utilize Local keywords
A solid Local SEO strategy includes and utilizing local keywords and keyword phrases in your website. This will gain better chances for a website to appear in the top of search results when your potential customer is using long-tail keywords like a product with a corresponding geo-location. Online users who are interested in buying a particular product or service will use very specific keywords comprised of “product or service-specific keywords” +” location”.
For example, if you were the running digital marketing agency and you offer your service in a particular location, you are not likely to rank for “Digital Marketing Agency” (i.e. the word on its own) in the worldwide. Yet, do your own research and you may find that “digital marketing agency [location]” or “Best Digital Marketing Agency [location]” is a much more popular term and less competitive comparatively. Remember to think as a customer point of view while finding on the search engine for a particular product or service.
Add of local content to the website
Local SEO is an important part of every business inbound marketing strategy. Moreover, Local SEO is all about the user experience, your content strategy- including your keyword use – should focus on the overall user’s experience, not just the search engine result pages.
Make sure you have mentioned physical mailing address on all the pages
In terms of Local SEO, your local address is very important and must be included on all the pages of your website in order to localize your products & services.
Ensure that you are reachable to the customers
Make sure that you are reachable on local contact details and numbers provided are working one. You can add your local contact details on your website to ensure that your customers and potential customers can easily reach you anytime without any hassles.
Use Location Schema for Address
Place Schema or structured data markups are significantly important and should be useful for online business with a physical mailing address. You can use place schema to ensure that place and address data appear in a search engine friendly manner.
Build Local back-links to your website
Link building is one of the core concepts in Search Engine Optimization. Local link building will help search engines to find you easily and rank your site. The entire link building process is about acquiring the qualitative backlinks from the high authority sites, business directories, local press releases, and guest blog posts that link back to your sites within the geographical location of your business.
Don’t forget to add local flair to the page
It’s commonly observed that most of the sites have same type of web pages throughout the site. For better understanding here is the example that will clear this point, most sites have a Contact Us, About Us, and Products/Services in their navigation menus. While this navigational structure categorizes the content and helps your customers find the information they require, but it doesn’t help your local search engine optimization. When crafting the titles for pages, try to add some local flair into it. Instead of the page title reading “About Us”, choose to have it say “About eMarket Agency Bangalore”. Now, if you observe your page title has both a location keyword as well as your company name, both of which help improve your local Search engine optimization results.
Importance of Meta Description
Most of the time SEO feels not to include the Meta description tags for the website after Google declares, Meta description will no more consider as a ranking factor which is definitely a wrong approach. Drafting an effective meta description content provides relevant information that search engine visitors looking for is extremely important in attracting users and enhance click-through rate from search engine result pages.
Optimize Your Site for Mobile
Don’t forget the mobile optimization for the website when it comes to local search engine optimization considerations. With the increased number of users, uses their mobile phones for web browsing. If your business website is not optimized for mobiles, there are a lot of chances to lose a huge chunk of potential customers.
Kind of Information Mobile Users could be looking for-
- Your Business address.
- Your phone number.
- Your email address.
- Directions to your business location.
- Directions from where they are.
- Business closing and opening hours.
- Special promotional & discount offers.
The visitors accessing your website through their mobile devices need not access your entire website. It’s important that users can access all the useful information in a quick manner, with minimal scrolling of the web page which will maximize the user experience over the site.
Using an effective Local SEO strategy is important for online business if you want to dominate the local market. Hire an SEO company that offers Local SEO services that will help you. With the regular algorithm updates from Google have made it tougher for businesses to get top positions on the Local Search Results, which clearly shows how important the SEO process has become over the years. Local SEO is important for every small-medium enterprise that wants to get localized and gain a large amount of organic traffic to their website that converts to sales. Optimizing for a local business has its advantages. The best part is that your website does not have to compete against a vast number of websites worldwide. Succeeding in Local SEO though can be a bigger impact on your business and you will get huge recognition among the customers and potential clients. Besides, most worldwide businesses present today once started out in their local areas.